About Us

The Mentholatum Company is a global health and wellness company dedicated to providing effective solutions to our consumers’ personal needs.

For over 125 years we have developed new solutions to meet the changing needs of customers beginning with original Mentholatum® Ointment. Over the years we have continually improved ourselves to remain a trusted name in consumer products.

In 1994, our diverse portfolio of personal care items was extended to include Natural Ice® Lip Balm. Since introduced, the Natural Ice® line of premium, protective lip balms has become must-have products amongst sports and outdoor enthusiasts. The National Ski Patrol has even recognized the brand as a trusted and effective lip treatment for winter recreationalists facing harsh environmental elements.

The Mentholatum Company’s mission continues to focus on providing quality healthcare solutions for skin care, pain relief, and eye care. Our brands can be found in households around the world while our portfolio has grown to include: OXY® Acne Solutions, pHisoderm® Facial Care, Softlips® Lip Care, Rohto® Eye Drops, WellPatch® Pain-Relieving Patches, Deep Heating® Muscle Rub, Mentholatum® Ointment, Fletcher’s® Laxative, and Red Cross® Toothache and Red Cross™ Canker Sore Medication.

We are a proud subsidiary of Rohto Pharmaceutical Co., Ltd., a world leader in healthcare. Driven by research and technology, the global Rohto team continues to create better solutions through developing high quality, innovative new items that exceed our consumers’ expectations and generate in them a feeling of relief and satisfaction.

Our core focus has always been and will continue to be on our consumers, our associates and our societies. Even though we continue to re-invent our product lines, our core philosophy remains unchanged. We are thankful that we have the opportunity to serve and create a better world.